NFT Marketplace X World Games
NFT (non-fungible token) marketplace web design refers to the design principles and aesthetics used in creating online platforms for buying, selling, and trading NFTs. NFTs are unique, digital assets that represent ownership of a particular item, such as art, music, or collectibles.
Role: UX Research and Design, UI
Context
Dream Card was the main game on the X World games platform. We intended to increase our revenue and user retention by creating a NFT marketplace
This product is meant to be a support product to the game itself.
80% of the game’s profit came from whales, which means we could extend our revenue by making a marketplace where players with this profile could buy cards
Project Objectives
Increase our revenue by having the whales using our marketplace. Increase transactions and user retention.
User Journey Diagram. The first step for this design was to conceive the user journey. We wanted to make the buying and selling process as straight forward as possible so it would increase the activity in the marketplace.
Design System
Asset Card. This is the NFT cards with the most relevant information for buyers and players, according to our research. It has information that is relevant for both NFT collectors and for players.
Marketplace. NFT marketplace web design must take into consideration the unique features and challenges of NFTs, such as their scarcity, rarity, and uniqueness. As such, NFT marketplace websites often feature vibrant, eye-catching graphics, as well as easy-to-use interfaces for buying, selling, and trading NFTs.
Card Page and Buying Flow. One key aspect of NFT marketplace web design is showcasing NFTs in a way that is both visually appealing and informative. This might include large, high-quality images of the NFTs, as well as detailed information about their ownership, history, and provenance. Another important aspect of NFT marketplace web design is security. As NFTs are valuable digital assets, it's crucial that NFT marketplace websites are secure and protect users' private information and assets. For this reason we made the information on connected smart contacts available in the act of purchase.
Selling flow. Users can sell their items and chose if they want to sell at a fixed price or an auction.
My Wallet. In this page users can check their assets. It includes a filtering system to facilitate the searching process and wallet address, with the options of sharing or copying.
Dashboard. Researched has showed me that if users get more data about assets they will be more willing to invest in assets. For that reason I have created a series of dashboards where users can get data updates.
